Time Management in New Product Development : Case Study Findings

نویسندگان

  • Stephen R. Rosenthal
  • Mohan V. Tatikonda
چکیده

Rapid time-to-market for new products has been recognized as a critical capability for manufacturers aiming to succeed in an arena of time-based competition . This paper summarizes findings from seven case studies on the management of the time in development projects . Challenges to achieving rapid time-to-market are identified, and directions for future research on product development projects are addressed .

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تاریخ انتشار 2005